Brand - Brand guidelines

About the brand

Flex is the public brand of Flex LLC, a development studio. Our primary web presence is flexible.am. Product brands such as Flex Fields live on WordPress.org and may have their own listing copy.

Name usage

• Preferred short name in running text: Flex.
• Legal entity when required: Flex LLC.
• Domain / site reference: flexible.am or the full URL https://flexible.am.
• Do not alter spelling (e.g. “FLex”, “flexx”) or invent stylized casings for headlines without approval.
• Do not imply partnership, endorsement, or employment unless we have agreed to it in writing.

Voice

Flex’s public voice is clear, confident, and lightly dry — professional without empty jargon. Prefer concrete outcomes and craft over buzzwords. Avoid claiming awards, clients, or results we have not published ourselves.

Logo and marks

• Use official logo artwork only. Do not redraw, stretch, rotate, or add effects (shadows, outlines, gradients) to the mark.
• Keep clear space around the logo roughly equal to the height of the “F” in the wordmark; do not crowd it with other marks.
• Prefer the logo on high-contrast backgrounds. Do not place it on busy photography without a solid backing panel.
• Do not combine the Flex logo with another company’s logo in a way that suggests a joint venture without written approval.

Need files? Email [email protected] with your use case and we will share approved assets when appropriate.

Color & type (summary)

Our studio site uses a near-black / neutral palette with white surfaces and restrained accent use. When referencing Flex in your materials, neutral black/white treatments of the wordmark are safest. Do not invent a “Flex purple” or other palette and attribute it to us.

Display type on flexible.am is a custom / licensed font stack; do not assume those fonts are free to use in your own products. Use your own licensed fonts when designing around our name.

Screenshots and case studies

You may link to published pages on flexible.am. Reproducing full case-study layouts, client marks that are not yours, or internal decks requires permission. Client brands shown in our work remain those clients’ property.

Social and press

Accurate factual statements (“Flex is a development studio based in the US”) are welcome. For quotes, interviews, or partnership announcements, contact [email protected].

Prohibited uses

• Using Flex marks in domain names, ads, or apps you do not operate.
• Registering confusingly similar trademarks or social handles in bad faith.
• Using the brand in connection with unlawful, hateful, or misleading content.

Questions

Brand and trademark questions: [email protected]. Related policies: Legal notice, Terms of Use.